Isuzu Starts Local Assembly of Mu-X Vehicle

Nairobi – Isuzu East Africa’s MU-X sport utility vehicle buyers are expected to save up to Sh3.6 million as the company begins local assembly of the model.

The locally assembled Isuzu MU-X 3-litre variant will now retail at Sh9.9 million, down from Sh13.5 million, a 27 per cent price cut, while a higher-spec 1.9-litre variant will also be offered at a lower price point.

The company says the shift to local assembly allows Kenyans to access brand-new, zero-mileage seven-seater SUVs at a cost previously associated with ageing imports.

The MU-X, assembled in Kenya, comes with enhanced ownership benefits including three free services and a five-year warranty, a move Isuzu says demonstrates confidence in the quality and durability of the locally built vehicle.

The price reduction is also expected to support the government’s push to grow local manufacturing and reposition Kenya from a predominantly used-vehicle market to a new-vehicle economy.

Isuzu said the expanded affordability will strengthen its nationwide service network as more vehicles enter operation across the country.

Source: All Africa