This milestone reflects the nation’s thriving digital economy and growing consumer confidence in e-commerce.
e-commerce
Shein and Temu are rapidly rising in South Africa. In 2024, their sales hit 7.3 billion rand, capturing nearly 40% of the apparel-related e-commerce market share.
South African market’s “golden spot”: e-commerce grows 25% annually but only makes up 5% of retail.
The digital economy in South Africa is developing rapidly. The Internet penetration rate has exceeded 70%, and the e-commerce market size is expected to exceed 400 billion rand by 2025, with a penetration rate of 22.27%.
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